Bruno Vendor

Bruno's trying to
make a point

WE ALWAYS DELIVER

Vendor/Ambitious

Conquer Europe

Ambitious software developers looking to challenge the establishment turn to Portland. We have direct contact with all resellers in the Benelux - aka the gateway to Europe - and specialise in you and the SME sector. That is, precisely those businesses that are looking for a product like yours.

6.127 resellers and counting

The Netherlands is the home of Europe's StartupDelta: the place where new ideas are born and realised. If it works here, it'll work anywhere in Europe. Thinking of starting-up in the UK? Think again!

Shortest time to market

Portland makes conversion happen fast. This is thanks to our thorough understanding of products and knowledge of the resellers' and your target audience's motives. These insights are what fuel our powerful marketing machine. Bruno will put your product in the spotlight and a smile on the reseller's lips.

Our services

Marketing & Sales

Via our own marketing machine, Bruno sells your product to the 6,000+ Benelux resellers. How far do you want us to go?

Sales

Sales reporting

We generate realistic forecasts and accompanying sales plans. Our portal offers you 24/7 access to the latest results.

Sales Rapprt

First-line support

A good product deserves good support. Our software-dedicated experts will provide first-line support to resellers on request.

Support

Trend reporting

We provide developers with regular updates on relevant market developments so that you can seize opportunities.

Trends

Training

Understanding of software increases sales power. That's why our dedicated software experts host regular training sessions.

Training

Business Booster Map for Developers

Portland knows everything worth knowing about the Benelux market. But we do sometimes wonder: what do we know about you? That's why we designed the Business Booster Map for developers, which forms an integral part of our collaboration.

In this co-creation session, we map-out where the market opportunities and challenges lie and how we can help each other. We translate the outcomes into a single, clearly laid-out poster. In a constantly-evolving world, we consider this as a working document. One of our team of experts will work with you on the Business Booster Map, depending on the nature of your product.

Cees

Infrastructure

Business Specialist
Who is Cees?

Remco

Continuity

Software Specialist
Who is Remco?

 

George

Productivity

Founder, Bruno's Boss
Who is George?

Barry

Communication

Account Manager
Who is Barry?

Bruno is curious

HOW MUCH SALES AND MARKETING POWER DO YOU WANT?

Marketing packages

Targets and budget go hand-in-hand, so we feel it's important to manage expectations. Portland will provide you with a powerful sales and marketing machine, but it's up to you what gear we reach. Your sales and marketing budget will help dictate this. How much throttle do you want?

  Bruno basic Bruno premium
Automated marketing a a
Lead administration a a
CRM integration (lead, suspect, prospect and customer)   a
Logo and product display on Portland.nl a a
Fine-tuning content for the local market   a
Cross-selling a a
Vendor portal a a
Dedicated sales team   a
Customised sales & marketing plan   a
Webinars   a
Seminars   a
Blogs   a
SEO, SEA optimization   a
Technical training   a
Commercial training   a
Landing page storytelling   Optional
I want more information

Bruno explains

WHY BRUNO WILL SELL YOUR PRODUCT

Portland represents an increasing number of brands. Bruno sells them all. We create maximum speed, synergy and sales power through a single, recognisable and far-reaching automated sales channel.

You choose Portland. Portland chooses you.

We are delighted with every brand that chooses to go with us. But we'll only enter into a relationship if we are convinced there is added value in the software solution. We nurture personal and sincere relationships with resellers. The trust that develops serves in the interest of all the brands we represent.

What we expect from you

United, we'll conquer Europe. Let us be forthcoming about what we expect from you:

  • Your product has a definite competitive edge.
  • Your product boasts excellent usability.
  • You never skip the reseller channel.
  • You optimize products continually, in line with market developments.
  • You offer marketing support with budget and content.
  • You offer decent margins.
  • You provide outstanding user support.
  • You have an escalation process in place.
Together Forever

What our vendors say

David Vella

David Vella

CEO — Altaro Software

Portland has a history of being one of the most active and forward looking distributors in the Benelux, with a proven record of helping thousands of IT resellers become more successful through knowledgeable advice and responsive support. We’re proud to have Portland represent and distribute Altaro products.

David Vella

David Vella

CEO — Altaro Software

Portland has a history of being one of the most active and forward looking distributors in the Benelux, with a proven record of helping thousands of IT resellers become more successful through knowledgeable advice and responsive support. We’re proud to have Portland represent and distribute Altaro products.

Walter Scott

Walter Scott

CEO — GFI

What can I say? Portland rocks! I was lucky enough to work with Portland on multiple occasions, as they were the distributor of choice for three of the companies I built in the last decade. Portland introduced those companies to the Benelux market and consistently managed to achieve triple digit growth. Their knowledge of the market, innovative marketing and results-oriented sales team make Portland an absolute pleasure to work with.

Walter Scott

Walter Scott

CEO — GFI

What can I say? Portland rocks! I was lucky enough to work with Portland on multiple occasions, as they were the distributor of choice for three of the companies I built in the last decade. Portland introduced those companies to the Benelux market and consistently managed to achieve triple digit growth. Their knowledge of the market, innovative marketing and results-oriented sales team make Portland an absolute pleasure to work with.

Gerald Blackie

Gerald Blackie

CEO — Kaseya from 2003-2013

Kaseya selected Portland as the first specialized distributor in Europe and the first to successfully evangelize Managed Services, helping IT Service Providers changing their business models from a break fix to a profitable proactive model. Portland became a key partner for Kaseya in the region.

Their deep understanding of our technology and the business of IT Service Providers helped us to make the Netherlands a very profitable part of our global business. Portland was instrumental in growing the Benelux region from scratch to a significant part of Kaseya's overall business.

I wouldn't hesitate to select them again in future adventures... And YES, they are very Dutch, but I learned to appreciate it :)

Gerald Blackie

Gerald Blackie

CEO — Kaseya from 2003-2013

Kaseya selected Portland as the first specialized distributor in Europe and the first to successfully evangelize Managed Services, helping IT Service Providers changing their business models from a break fix to a profitable proactive model. Portland became a key partner for Kaseya in the region.

Their deep understanding of our technology and the business of IT Service Providers helped us to make the Netherlands a very profitable part of our global business. Portland was instrumental in growing the Benelux region from scratch to a significant part of Kaseya's overall business.

I wouldn't hesitate to select them again in future adventures... And YES, they are very Dutch, but I learned to appreciate it :)